EA Extends FIFA Licence Until 2022


EA and FIFA announced yesterday morning that they have agreed on an extension to their exclusive licensing agreement, allowing EA Sports to publish exclusive FIFA branded games until 2022.

According to the statement, which is on the EA investor website, EA retain their “exclusive rights to release FIFA-branded action and management videogames. In addition, EA SPORTS also holds exclusive rights to release the official FIFA WorldCup™ videogame, as well as retaining its status as a Presenting Partner of the FIFA Interactive World Cup.”

There is good reason for EA and FIFA renewing their nuptials.  According to EA’s fiscal report, which was released earlier this week, FIFA ’13 has sold 14.5 million copies since release. That is almost 1/3 more than FIFA ’12 sold in the same time scale. Since the launch of the first FIFA game, 20 years ago in 1993, the FIFA franchise has become a cornerstone of EA’s corporate strategy, selling greater numbers every year as football continues to gain a foothold across the globe. Indeed, 2.5 million people took part in this years Interactive World Cup.

Mind boggling.


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